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Core Target Audience: Female known as Pendo
Age: 25-32 Years Old
LSM: 5 and Above (C1 Middle class)
Listenership per week: 1 Million
Content: Urban Contemporary
Music: The Home of Best R’n’B and African Pop Music
Transmission: Mazeras, Malindi, Mombasa, Lamu
Malindi, Kilifi, Taita Taveta, Kwale, Parts of Eastern Region,
Tana River and Bachuma (Border of Tanzania).
Frequencies: 95.5 Mombasa, 99.3 Malindi, online: www.barakafm.org